Like many other South American Tribes, the people of the Shipibo tribe have been pushed out of their Indigenous lands, forced to live in the city and change their way of life. People of the younger generations, who are trying to go to school in the city or get a job there, have felt resistance in speaking their native language. Sometimes even ashamed in speaking it because it has kept them from achieving these things.
With these factors and pushback for living their way of life, their native language becomes harder to sustain and is in danger of being lost.